Creative Future
Course Outline at the Creative Future School in Bangalore
Creativity is not Innovation!
Creativity is about moving away from the standard way of doing things. It is about generating new ideas of engaging old problems. It embodies a sense of wonderment, excitement and puzzle of the universe we live in. It is essentially a form of "divine discontent": it is about constantly re-inventing ourselves. It is about a journey of exploration: a journey from self consciousness to consciousness of the self.

Creativity is about delving into this larger Self; it is about discovering our deep purpose, our callings and our raison d’être. It is essentially an inner journey, of establishing a conversation with ourselves. Artists are entrepreneurs. Art is fidelity to failure – a poet once wrote. His point was not just that to risk failure is the calling of artists, but that to be dissatisfied is fundamental to their temperament. Artists strive to reach what they cannot grasp, and they look upon what they achieve as ever falling short of what they imagine. As the result, artists rarely allow the ghost of past ‘success’ to haunt their capacity to innovate into the future.

But creativity is not innovation. It is not adequate to generate new ideas: it is equally important that they result in innovation: new goods or services. Creativity is a pre-condition for innovation but it is not innovation.

The challenge before entrepreneurs in the creative sector lies in making a successful transition from being embedded in the world of new ideas to being embedded in the world of implementation. It is about moving from the world of ideas to that of action.


The Creative Entrepreneur © Anamaria Wills
By Lee Corner
The Creative Entrepreneur considers the characteristics and motivations of creative practitioners. It looks at Anamaria Wills’ Competencies of the Creative Entrepreneur and examines how understanding these can enable us to find the most appropriate types of support for creative businesses.


Vision and Values
By Dr. Kalpana Sampath & Dr. Sampath
This session is aimed at giving each participant a deeper awareness of the self and an in depth understanding of one’s own values orientation as a Leader, Colleague and Team member. During the session, responses on the previously administered VVI (Vision-Value Instrument) and VPI (Value Profile Instrument) will be analyzed to study each individual profile

During the workshop only group profile will be shared. To enable individual participants to formulate development plans there would be one to one coaching sessions.


During the workshop only group profile will be shared. To enable individual participants to formulate development plans there would be one to one coaching sessions.


Entrepreneurship in the Arts: The Indian Challenge
By Anmol Vellani
This session will argue that, in the Indian context, we need to frame an understanding of arts entrepreneurship that is not limited to the enterprise of translating knowledge, expertise and products in the arts into viable business. It will ask whether creating value through entrepreneurial activity might mean something different in the arts compared to other domains. The location of the arts in India, it will be argued, often compels the entrepreneur in the arts to confront the larger tensions between culture and market. This tension raises questions and challenges, and creates responsibilities of the kind unfamiliar in mainstream business contexts. The challenge of altering mindsets and views about the relationship between the arts, government, the market and the public, which were cultivated in the earlier period of Nehruvian socialism, will also be discussed. Although changes in India’s economic policies and environment since the 1990s have made arts entrepreneurship a more attractive proposition, the session will draw attention to how much more could be done to facilitate entrepreneurial activity in this field.


Cultural Context and Exporting
By Kate Jones
Understand the the Gillies Jones’ experiences in exporting to the USA & Australia and the undeniable Value of Research.


Talent and Tenacity
The Gillies Jones Story - the importance of 'Talent & Tenacity' in creative business and the obstacles and assistance encountered on their journey through the last 10 years of business.


Managing People
By Vasanthi Srinivasan
People management is about managing self, managing interpersonal relationships and managing organizational processes. In my experience, creative entrepreneurs need to play the delicate balance of managing these three spheres in a more integrated manner. Some of the common questions asked by entrepreneurs are: How do i select people? what kinds of rules and policies should i make? How would i compensate someone? The module will attempt to provide an overview of people management in creative businesses with particular emphasis on hands on practice workshops.


Finance
By S. Srikrishna
This session is geared to familiarize creative entrepreneurs with basic understanding of financial management concepts and practices. Broadly the Financial Management session will provide an understanding on how financial data is generated and reported, as well as how it is used for decision making, analysis, and valuation. The course begins by introducing the basic concepts, describing the accounting process and the creation of financial statements. It examines specific accounting methods and demonstrates how these choices affect earnings. One of the highlight of this program is to enable participants to read financial statements in order to spot trends and study their business and its competition with a keener eye. It is assumed that the participants have not had any formal training in financial management or on the job experience. In other words, this program is only an introduction into the world of financial management.


Marketing
By Mithileshwar Jha
The objectives of this session are: Basics of Market Research
By Srinivas Prakhya
This presentation aims to provide the participants with an exposure to market research approaches. Qualitative and quantitative approaches will be illustrated with examples. This will lead to a discussion on worldviews and implications for managerial problem solving and decision making processes. The endeavor through the presentation will be to facilitate knowledge sharing among the participants.


Negotiation Skills
Conent awaited


Legal Issues : Processing and Managing Intellectual Property
By Amit Jamsandekar
The session will give a brief idea about Intellectual Property Laws and explain what rights are conferred and how IP wealth is protected. A few select types of intellectual Property Rights (Copyright , Moral Rights, Trade Marks, Patent, Geographical Indications and Trade Secrets ) will be discussed in detail. An outline of the Legislations in force in India to Protect the Intellectual Property will also be a part of the session


Strategic Planning
By J Ramachandran
The Strategy Workshop has been designed to help the participants develop an understanding of how firms compete by engaging with the important analytical approaches that underlie the domain of strategic management. Criticially it seeks to enhance their awareness of the importance of value creation and drivers that impact a firm's ability to capture the value it creates.



Note: submission of applications closed for 2006.
For further details email creative.future@in.britishcouncil.org